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Study Suggests That Hip-Hop Makes Cheese Taste Better

Pair your emmental with A Tribe Called Quest

It’s already been said that music helps plants to grow faster — now, a new Swiss study suggests that you can improve cheese by playing it some hip-hop. The research from Bern University of Arts tested the effects of different styles of music on the taste, smell, and texture of cheese. Eight wheels of emmental were subjected to various tunes, played on repeat for long periods (a ninth wheel was left in silence). The chosen music included Led Zeppelin’s “Stairway to Heaven,” Mozart’s Magic Flute opera, and A Tribe Called Quest album We Got It From Here. The music was “injected” straight into the cheese via transmitters, instead of just blasting a speaker in the direction of the wheels — and it turns out that cheese and beats are a good match, with researchers noting big taste differences in the wheel that listened to Tribe. The next step? Playing hip-hop to different styles of cheese.

And in other news…

  • Chocolate giant Cadbury made British archaeologists mad with a new ad campaign that seemed to tacitly encourage the looting of protected historical sites. [NYT]
  • Over a year after Call Me By Your Name, people keep giving Arnie Hammer peaches, which he apparently leaves to rot. [Page Six]
  • Keurig is working with Anheuser-Busch InBev (the maker of Budweiser) on another waste-generating environmental catastrophe: K-cups, but for cocktails. At $4 for a shot of booze, it’s both unnecessary and overpriced. [WSJ]
  • Democratic presidential hopeful Beto O’Rourke went to Wisconsin institution Culver’s and tested the internet’s patience by not ordering the one thing you’re meant to order: cheese curds. [The Takeout]
  • For the second time in a month, Taco Bell hot sauce appears to have saved somebody’s life. [Miami Herald]
  • A intriguing look into how Pyrex — the cookware company with a reputation for making glass products that don’t break — may have begun digging its own grave when it started cheaping out on inferior glass. [Gizmodo]
  • Former Times columnist and author of How to Cook Everything Mark Bittman is launching a blog “online magazine” via self-publishing website Medium. [NYT]
  • New San Francisco Chronicle critic Soleil Ho goes to In-N-Out and declares it “banal”. [SF Chronicle]
  • Howard Schultz’s trust is being sued because one of the Starbucks founder’s staff required contractors to wear slippery booties in his house to protect the floors. That resulted in a nasty accident, and the excellent headline “YOUR BOOTIES BROKE MY BACK.” [TMZ]
  • Peep these burger recipes from Frank Sinatra and Dean Martin. [Twitter]

All AM Intel Coverage [E]

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